5 Ways To Tell If You Have An Outdated Website

 In Digital Marketing, Smart Web

A fast, sleek-looking, and user-friendly website is the premier currency of the business world today. Without a well-designed and well-maintained website, your company loses a huge competitive advantage in the market. Is it time for your site to have a makeover? Here are 5 indications that you may have an outdated website.

Mobile-Unfriendly Design

More than half of Google searches come from mobile devices now, and that trend will only increase over the next few years. If your website is not responsive to changes in screen size, then you are losing the chance to engage a large segment of your consumer base. The optimal website design is flexible enough to feature clean, crisp formatting on both PCs and smartphones, and everything in between.

Outdated Information

For a website to be relevant, it needs to contain current information. A website that contains outdated or inaccurate facts, or old, broken hyperlinks, can drive away potential customers and damage credibility.

Lack of SEO Strategy

Since Google and other search engines are the primary portal through which consumers engage with websites, it is critical to understand and implement the latest SEO strategies in order to boost your website’s SERP ranking. If your website is buried 6 pages under on Google’s results list, you will have an extremely hard time growing your client base.

Blocky, Unappealing Layout

Courier New, blocky image frames, and fluorescent green color schemes were all cool… back in the 90’s. Nowadays, websites need to be aesthetically pleasing, and up to date with the latest design trends to really make a splash.

Slow Load Times

If your website doesn’t load in 3 seconds or less, then you’ve already lost a good chunk of potential customers. Oftentimes website developers try to over-complicate the home page with multiple CTAs, tons of images, and all sorts of extraneous features, which leads to a slow load time for the page. Simple is better when it comes to load times.

If you see the need to give your website a makeover, our professional developers at Premier Business Advantage can provide the help that you need. We’ve been in business since 1998, so we’ve seen how web design has changed over time; and we’ve acquired over 20 years’ worth of experience in helping clients keep up with the times, and stay ahead of the curve. Contact us today for more information.

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