The Best Online Customer Review Websites

 In Core Local®, Digital Marketing

We all know lots positive online customer reviews from authentic, happy customers can help boost search engine rankings and reputation, but what are the best online customer review websites for your positive review collection? Yelp is the current go-to for most local business online customer reviews, but it’s far from the only place consumers are looking – and frankly people are getting a little tired of Yelp’s dominance in online customer review websites.

Business News Daily lists seven websites other than Yelp where you can list your company, collect customer feedback, and ultimately take greater control of your business’s web presence. We’ve listed our top picks (and yes, Yelp is included).

Our #1 online customer review website pick is… drumroll please…Google!

One of the best ways to boost your local and organic search rankings is to establish a presence on Google+ (Google My Business) and encourage happy customers to leave online customer reviews. An active Google+ business page signals to the most dominant search engine that customers are engaging with and searching for you — plus, higher online customer ratings means better search visibility for your business, which likely results in more business, then more positive online customer reviews, and the cycle continues.

The 2nd most important customer review website is Yelp.

You might be discouraged to learn this, as many are tired of Yelp’s dominance in the online customer review world, and businesses are even more tired with their review process, but Yelp is a key online customer review website for all businesses. Why? Just like Google reviews are used in search engine results, Yelp reviews are used on Yahoo and Bing listings, and thus used in those search engine results. Similar to Google, establishing a presence on Yelp will help increase search visibility for your business. By claiming your listing, your business can unleash extra features available through Yelp.

Facebook seems like a no-brainer.

Facebook is already such an integral part of our lives, for both consumers and business owners. Since many small businesses use Facebook as a primary method of connecting with customers, and consumers are already using Facebook for personal connections, it’s a smart and convenient platform to encourage, showcase and respond to online customer reviews. Any page categorized as a “Local Business” that lists its physical address can enable the review feature. A rating of 1 to 5 stars, averaged from user reviews, is displayed directly below the name of some businesses when visiting the businesses’ page. Star ratings also appear alongside business names when users perform a local business search on Facebook, such as “restaurants nearby.”  To learn how to set up Facebook reviews, visit the Facebook Help Center.

Foursquare: the next big thing?

Foursquare, best known for its “check in” feature, which allowed people to share their locations via social media, recently shifted from the “check in” app to more of a discovery service, like Yelp. It allows customers the ability leave ratings and “tips” (online customer reviews) for other customers when they visit. Claiming your Foursquare for Business account lets you access user analytics data, add your own tips and offer customer rewards and specials.

Other online customer review websites worth mentioning:

  • CitySearch – City Search is an online city guide that provides information about businesses in the categories of dining, entertainment, retail, travel, and professional services in cities throughout the United States. Visitors to each of Citysearch’s local city guides will find contact information, maps, driving directions, editorial, and online customer reviews for the businesses listed.
  • Local – Find local listings of businesses and services near you. Get driving directions, online customer reviews and ratings, phone numbers, addresses and more on this listing site.
  • InsiderPages – Mainly focused on rating those in the medical and health care field, Insider Pages also features online customer reviews on restaurants, beauty and home & garden.
  • MerchantCircle – MerchantCircle focuses on promoting businesses by using online customer reviews via a pseudo paid advertising system. Businesses can even create their own local coupon book.
  • JudysBook– Judy’s Book provides online customer review guides to users, such as “Top 10 Auto Mechanics” and so on. Businesses can create their accounts and get help with promotion and SEO.
  • AngiesList – Angie’s List is a paid service for consumers to get certified, unbiased online customer reviews of local businesses. It is a large and trusted network, claiming more than one million members.
    TripAdvisor.com – As the name suggest, TripAdvisor helps users filter travel destinations via user reviews. A must-know for travel businesses.
  • OpenTable – Because OpenTable.com allows users to make reservations immediately, good online customer reviews on this site can help restaurants take advantage of the convenience factor.
  • BBB – The Better Business Bureau is a relative newcomer to the online customer review scene but its trusted reputation makes it a must-monitor for every business.

Learn more about online customer reviews

Are you listed on these top online customer review websites? Contact us today to get listed or to learn more about online customer reviews.

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