7 Reasons Why Blogging For Businesses Is A Must

 In Blogging, Digital Marketing

7 Reasons Why Blogging For Businesses Is A Must

Blogging is voice. Voice is power. With that in mind, businesses that blog have an enormous advantage over businesses that forgo blogging. Here’s 7 reasons why blogging for businesses is a must.

Blogs encourage sharing.

The more visitors share your post, the more exposure you receive in social media. Increased exposure boosts your web traffic, giving you more opportunities to convert those visitors into customers.

Businesses that consistently blog have almost 4.5x more lead generation than those that do not blog.

A blog page offers yet another location to plant a call-to-action, such as a subscription offer. After reading your informative post, a visitor will be more inclined to respond to your subscription offer, meaning you can conduct focused marketing on your fresh leads. Without a blog, you strangle potential leads.

You become the thought leader of your market through blogging.

Blogging about relevant topics in your industry, from the best deals to the latest trends, will establish you as an authority figure in your market. Early adopters follow thought leaders. Gain enough loyal followers and your product will spread by word-of-mouth alone.

Blogging builds trust.

According to Kissmetrics, 96% of users that visit your website are not ready to buy anything. You have to convince them, earn their trust. What better way to show your prospects that you know a thing or two about your industry than a well-researched blog post?

Blogging tells your brand’s story.

Blogging allows you to tell a story about your mission, your values, and your ideas. It allows you to build a reputation that will span generations. Seth Godin puts it best when he says, “Marketing is no longer about the stuff that you make but about the stories you tell.”

Blogs feed SEO.

Search engines crave rich content. So, a high-quality blog posts will propel your ranking, in turn driving traffic to your site. Years after you have written your stellar post, Google will still continue to feature it. This way, old posts constantly generate leads.

Blogging saves money.

PPC campaigns will cost you hundreds–even thousands–of dollars. Why not focus your efforts on blogging?

At Premier Business Advantage, we offer affordable blogging services tailored to fit your particular brand. Learn more about the benefits of business blogging by contacting us.

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