Can Your Customers Find You Online?
How to Make Your Business Easier to Find Online
The days of the sales spiel are over. Today, consumers are all about doing their own research to find goods and services that fit their needs — and they’re looking online to find them. According to AdWeek, eighty-one percent of shoppers conduct internet research before making a purchase. And sixty percent start with a search engine like Google or Bing.
That begs the question: can your customers find you?
Chances are, unless you have been actively working to optimize your company website’s SEO, your site is being buried by competitors and internet junk. It doesn’t have to be like that with our tips for getting ahead of the pack.
Here’s how to get your business found online.
First of all, know your keywords. What are customers searching for in your industry? Which keywords match your product or service?
Then, create great content containing your industry’s top keywords. Search engines love original, long-form content, and “keyword stuffing” (repeating the same keywords over and over again) will bring your website’s SEO down drastically. Search engines are specifically looking for original, engaging content that can’t be found anywhere else on the web.
Creating this content can take several forms, such as:
- Blogging: A steady stream of fresh blog posts will drive traffic to your site. And by giving visitors an option to subscribe, you can stay in contact with readers and gain valuable sales opportunities.
- Video: If possible, consider investing in engaging videos that can bring in viewers and increase engagement with your brand.
- Reviews: Consider posting customer testimonials or product reviews, which are bound to contain keywords that consumers are looking for and add credibility to your business. In fact, nearly 70% of consumers rely on reviews before making a purchase, so make sure that glowing, honest reviews are readily available.
There’s one last step before you can be confident that prospects are finding you online without breaking a sweat. You need to reach out to them on social media, where most consumers spend the majority of their time. The good news is that you should have plenty of content to push on your online profiles from your blog, so followers come to see you as an industry leader and possibly even share your posts.
The more of a presence you have on social media and your own website, the more likely it is that potential customers will find you and quickly see that you are the right company to do business with.
Now, all of that can be tough to handle while trying to grow your business. Don’t worry, we’re here to lend a helping hand. We offer many services for the small to medium sized business including blogging, website design, social media and more. Contact us today to learn how to launch your business to the next level and get your products in front of the right people.