Food is one of the three basic necessities, the other two being clothing and shelter. Everyone needs to eat. And although a lot of people go out to eat in restaurants or grab something from a drive-through or a street vendor on their way home, there’s nothing quite like eating in the comfort of your own home. You get to change into your PJs, put on your favorite Netflix show and generally just “veg out”! If you can get food from your favorite restaurant at the same time, your degree of comfort just gets nirvanic.
3 Reasons Why Customers Prefer Online Ordering
The convenience provided by online ordering will never go out of fashion. It’s extremely easy to just go to your favorite restaurant’s website, pick the items you want, make the specifications you want, use your credit card to make your payment and then just sit back and relax.
- Your Order Gets Delivered Exactly Right: You can also call up the restaurant and place an order. But sometimes, the person answering the phone is so busy that they may not get your order exactly right. This doesn’t happen when you’re ordering online. Your order always gets delivered to the kitchen exactly right and it’s up to them to put together your meal with the specifications you asked for.
- No Credit Card Machine Malfunctions: You know how the delivery guy sometimes shows up with a credit card machine that refuses to connect or takes a long time to do so? That never happens when you’re ordering online either.
- You Can Place Your Order in Transit: What if you’re traveling home in the bus or the train and you’d like to place an order? Would you really like everyone in the bus and train to know what you’re going to have for dinner? Not that there’s anything embarrassing about it but most people just prefer to place their order quietly when they are in transit.
Enhancing User Experience (UX) with Online Ordering
There are many reasons why customers prefer online ordering as opposed to ordering over the phone. And as a restaurant owner, it’s your job to simplify the customer journey as much as you can. Consider the customer’s user experience (UX) from beginning to end and think about the best way to make it smooth, convenient and delightful. You’ll find that an online ordering option via your website, with the option of mobile ordering, is best for both, your customer as well as your restaurant.
Contact us for more tips when it comes to online ordering.