Google Brings Tweets to Search on Desktop
If you do a lot of searches from your phone, you may have noticed that sometimes it will display tweets in your results. Google announced the integration back in May 2015, but it was strangely only available for mobile devices. Now, in a recent blog post, the search giant has announced that it has now extended it to desktop.
The indexing of tweets in Google search results brings an abundance of new ways that local businesses can add value to their SEO score. Imagine, for instance, that you are an owner of a restaurant; now when people search for “mexican restaurants” and you have a recent tweet about your special taco deal of the day, Google might show the tweet. (how often the tweets appear is still not widely known, but we will learn in time)
Also, since there are many different of pieces of metadata embedded within each tweet, Google can use use things such as geo-location, for example, to deliver more accurate results. For example, let’s say that you search for a deli on Google. Now, you might see tweets from local delis about their specials for today, because Google can access the location metadata of the tweet.
Try it out an let us know what you think, or better yet, tweet us at @pbastl !