Google to Launch Mobile Search Index

 In Digital Marketing, Smart Web

Google’s New Mobile Search Index is a Game Changer

It’s no secret that search engines such as Google and Bing favor responsive websites over unresponsive ones when searching on mobile phones and tablets. Search engines want to give their users the best experience possible, and the best way to do that is to show them websites that respond to the size of their screen. In the past, responsive web design has been nothing more than a handy tool for business owners wanting their websites to rank higher on mobile search engine results. In the coming months, however, Google will be making it more imperative than ever to have a responsive website design.

Currently, Google has one index of digital content shared by desktop and mobile users, but that will soon be changing. Yesterday, Google announced they will be adding a second index, one exclusively for mobile users. Google’s trend analyst, Gary Illyes, announced the creation of the new mobile search index at PubCon. With close to 60% of searches now being executed on mobile, this news comes as no surprise to tech gurus. However, the details of how exactly this index will work are still uncertain.

Let us give you a little background on how a Google search operates. Currently, Google searches operate through one index. This means every time a search is done, whether it be on a desktop, tablet, or mobile phone, it is done through this single monstrous index. After the search has been initiated, Google searches through millions of websites that it has indexed to deliver the content that is most closely related to your keywords. On a mobile phone, mobile friendly websites rank higher in search queries and mobile websites with the fastest loading times are marked as an AMP (Accelerated Mobile Pages). In the coming months, this search structure will be completely revamped. Desktops will soon be using their own separate index, one that is not updated as frequently as the mobile one. This new mobile search index will become Google’s primary index.

While there are many questions left to be answered by the tech titan, one thing is certain, responsive websites will be more important than ever once this bad boy rolls out. What does this mean for business owners? If your company’s website is not mobile friendly, now is the time to start investing in a more up-to-date, responsive website. It is safe to say, with Google putting the time and resources towards a new primary mobile search index, a responsive website will be more of a necessity than an option if you want your website to be seen on mobile tablets.

Ready to get started on your mobile website? Contact Premier Business Advantage today!

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