Google is the most popular search engine in the world and used by millions of consumers daily. Making sure your business information is portrayed accurately on Google My Business and smaller, yet relevant directories, is important now more than ever. Your business must capitalize on the thousands of local searches performed daily from consumers that are looking for products and services that you offer. Below are three reasons why an accurate Google My Business listing is important for your business.
NAP stands for name, address and phone number. It’s simple, if a consumer doesn’t see your name, doesn’t know where you’re located or doesn’t know how to contact you, they probably won’t choose your business to meet their needs.
Business Details Accuracy
Although Google is the largest and most-used search engine in the world, it pulls reports and information from smaller directories like Bing, Yahoo and Yelp to make sure pertinent business details (NAP, business hours, contact info, etc.) are accurate and consistent. Google builds trust in a business if that business’ information is published on multiple directories in an accurate and consistent fashion across the internet. Using an agency like Premier Business Advantage is a great way to make sure your business directory listings are updated and maintained on a regular basis.
On a Google My Business listing, there is nowhere to input keywords that guarantee your business listing show up when a consumer searches for keywords associated with your business. Google My Business allows businesses to have one main category and up to 9 sub-categories that best describe your business. The more accurate those categories associate with your business, the more your business listing will show up in relevant product and service-related searches.
Google My Business is just one of the 70+ local listing sites that you invest in when you invest in the Premier Business Advantage Core Local™ service. For more information on maintaining your Google My Business listing and other local directory listings, contact us today!