Great Content Ideas for Your Blog, Website & Newsletter

 In Blogging, Digital Marketing, Smart Web

Do pictures really say a thousand words? Perhaps they do – but for businesses, pictures just aren’t enough. You need content. Good content. Content worth reading. Whether you’re generating content for an ongoing blog, newsletter or email blast, or developing content for your website, it’s imperative that you keep a few things in mind. Let’s start with how to make your content stand out (from Forbes, so you know it’s good).

  1. Determine the purpose of your blog and stick with it.
  2. Don’t be boring.
  3. Be relevant.
  4. Post regularly.
  5. Mix it up.
  6. Leverage social media and encourage your readers to follow/subscribe/share.
  7. Make sure your content is SEO-friendly – keywords are your friend.
  8. Make your blog visually interesting.
  9. Know your audience and speak their language.
  10. Be a part of the conversation.

Seems easy enough, right? Well, maybe not #4&5. The more you write, the more ideas you’ll need. Writer’s block happens to the best of us, so we’ve put together a collaboration* of ideas from bloggers and writers from all types of industries.

Write About Your Industry

  • What are the biggest myths in your industry?
  • What are the first 3 things someone needs to become an expert in your industry?
  • What are the most common mistakes you see people making in your industry?
  • What is a quote that applies to your industry?
  • What are the biggest secrets about your industry?

Industry Past, Present & Future

  • What is the history of your industry – from inception to today.
  • Project forward – where will your industry be in 5 years? Make a prediction?
  • What are the latest trends that are emerging in your industry?
  • What is your opinion about where your industry is headed?
  • Talk about something that has changed in your industry in the last decade (or last 5 years, 3 years, etc.)

Industry Influences

  • Create a list of the best industry resources
  • Interview someone well-known in your industry
  • Create a list of the Must Follow Twitter people (or Google+ or Facebook Pages) in your industry
  • Provide a wrap up of must read/follow blogs and/or social media accounts in your industry
  • Who is an industry leader that you could profile/interview?
  • Write a post respectfully taking a different position about a post written by someone else in your industry.

Your Industry in the News

  • Comment on recent news about your industry and your take on it
  • What are key pieces of news/advice/tutorials/opinions from the last week in your industry (mainstream media and new media)?
  • Attend an industry event and write about it afterward
  • What is the biggest news in your industry – and what does it mean for your customer?

You’re The Expert

  • Create a poll and write about the result.
  • Create a chart that breaks down a complicated industry problem or issue
  • Publish a PowerPoint presentation you gave at an industry event
  • Find an industry-related  question on Yahoo Answers or OnStartups and respond on your blog

Write About Your Business

  • Why your business is different (and better) than your competition?
  • What are your most frequently asked questions? Answer them.
  • How you learned to do what you do, or how you got into your current business
  • Give 5 reasons to sign up to your email newsletter
  • What is the biggest misconception people make about your company?
  • What is the story behind the founding of your company?
  • How did your company get its name?
  • What is a day in the life of your company like?
  • What is a process that you do daily that you could capture?
  • What is a behind the scenes glimpse you can give of your company?
  • What is a quote that applies to your business
  • What was the biggest challenge your company had in the last year?
  • What was a funny thing that happened in your company this week?

Don’t Forget About Your Products

  • A How To blog about using your most popular product
  • What is the most innovative use you’ve seen for one of your products?
  • Feature a video detailing a customer’s success with your product
  • What is the story behind your new product or service?
  • What two products could you compare and contrast?

Does Your Team Have Anything to Offer?

  • Introduce your staff and what they bring to the table
  • Who are the people that work with your company and how did they come to be with you?
  • How do you hire your staff?
  • Who is one of your team you could profile/interview?

Write About Your Customers

  • Highlight your customers, such as a Customer of the Week (or Month) feature.  Or, publish a customer testimonial, along with a heart-felt thank you.
  • Give something away to one of your blog readers/ customers
  • Share your biggest screw up with a customer and how you made it right
  • Explain how customers can connect with you on social media
  • What do your customers need to know to make good purchasing decisions?
  • What is a hard truth your customers need to hear?
  • What is a customer success story that you can share?
  • What do you recommend customers read or watch?
  • Provide a checklist relevant to something your customers might do.
  • What is the best suggestion you’ve had from a customer?

Get A Bit More Personal

  • What have you read lately that inspired/angered you?
  • Share the best [or worst] decision you made as a business owner
  • Your biggest challenge as a business owner
  • What you love best about being a business owner. What you don’t like.
  • The danger of doing everything by yourself
  • Write about the achievement you’re most proud of
  • Share the local vendors you trust
  • Your new baby (whether that’s a real baby, a pet, a new project, the car you’ve been restoring for the past two years, etc.)
  • Share 10 things you’re thankful for
  • What is a lesson you learned in the last year?
  • What is your biggest passion?
  • What mistakes have you made and what did you learn?
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