The Importance of Blogging for Business
Why Blogging for your Business is a Must
Many business owners avoid blogging for several reasons. First, they question if it will have any real positive impact. Second, they are busy running their business and just don’t have the time to spend writing articles. Therefore, they will need to hire someone for article writing. Ultimately, many will conclude blogging for business is an expense with no real benefit. Is this true?
Most business owners understand that their company needs a website, no matter how small. In today’s world, a company without a website is often seen as less credible and legitimate. However, too many companies use their website like a glorified Yellowpages ad. Nonetheless, your website is the No. 1 most effective and efficient way to attract new consumers, build and maintain customer relationships, and grow your overall reputation. Yet, the only way this happens is with a well-maintained company blog.
When your company produces useful, informative, or entertaining content, it attracts visitors to your website. As people find your blog content valuable, they will share it on social media and reference you in their own websites and blogs. This is the online version of word-of-mouth marketing. A Facebook user has an average of 190 online friends. When a visitor shares your blog content, they are endorsing your brand, product or service to every person on their friend list.
However, the benefits do not stop there. A significant factor in search engine placement is popularity. Every time your content is shared, search engine algorithms interpret that as a favorable signal. Another favorable signal is each time a person chooses your content within search results. Therefore, the more quality blog content your company produces, the more opportunities you have to increase your position in search results. How do blogs do this? Keep in mind, most people do not share or discover The Huffington Post‘s main website; they discover and share articles by The Huffington Post.
Of course, this still does not resolve the issue a busy business owner finding the time to actively blog. This is where a content creation service, like Premier Business Advantage, comes in. PBA has been in business since 1998, and has the experience and expertise to know how to produce shareable blog content that will get your company noticed. Blogging for business works only when you have a trusted partner who understands content must drive traffic, build trust and authority, improve search engine result position, and nature potential and existing customer relationships.
What haven’t we covered yet that is important to you? If you would like to talk about the importance of blogging for business, or need more information, please contact us.