Mobile Friendly Website Algorithm
Every internet marketer, website designer, and search engine optimizer is checking and re-checking their websites and their client’s websites to make sure that they are considered to have a mobile friendly website in the eyes of Google.
If the brightest minds in the internet marketing world are scrambling to meet the new requirements set forth by Google for what constitutes a “mobile friendly website,” don’t you think you should take a second to look it over as well?
Mobile Friendly Website Optimization Deadline: April 21st, 2015
On April 21st, 2015 Google’s newest algorithm update went into effect: demoting websites that are not what they deem, “mobile friendly.”
Using Google’s Mobile Friendly Website Tester Tool, you can actually see how Google views the state of your website in a mobile world. The biggest points that Google often slaps penalties for are:
- Text is Too Small on Mobile Devices
- Links and/or Navigation is Too Close Together on Mobile Devices
- Mobile Viewports not Configured
Google’s main focus is creating an environment for optimal user experience. Knowing this, and knowing that mobile searches on smartphones and tablets now account for more than half of all internet searches, it makes complete sense for Google to be introducing this new piece to their algorithm.
How Has This Update Affected Rankings?
Previously, Google released two updates that caused mass panic to many internet marketers and search engine optimizers. These two updates were dubbed Penguin & Panda. Both of these updates flaws that had been exploited by internet marketers and search engine optimizers to get their websites to rank well.
According to Google, the new “mobile friendly website update” to their algorithm will affect more websites and their rankings than both the Penguin and Panda updates.
What Do I Do to Not Be Affected?
Step 1: Check to see if your current website is mobile friendly according to Google. You can do this a few different ways; if you are familiar with Google Chrome, you can simple use the Device Emulator (F12 when in Chrome) to see how your website reacts to different device sizes. The second option is to get a Free Mobile Website Analysis from Premier or use Google’s Mobile Friendly Website Tester Tool. After inputting your URL for your website, the tool will analyze your website and tell you if you need to change anything to make your website mobile friendly.
Step 2: If your website is not mobile friendly, you need to fix it immediately. Go to your website developer and explain that you need to make your current website mobile friendly. If your current developer is not responsive or has a long timeline to finish your website mobilization, consider using Premier; we will have a mobile friendly website design that mimics your current website design completed in just a few days!