Navigating COVID-19 As A Business Owner

 In Digital Marketing, Payment Processing

Small Businesses

If your business is still operating amid this COVID-19 pandemic, there are a few things you can do to maximize your success. These two changes as a business owner will allow you to reach customers more effectively, despite pandemic barriers.


If your business is open and accepting payments, there are things to consider. Social distancing and self-quarantine make it almost impossible to pay for anything in store. This is where online payments come into play. According to Transaction trends, eCommerce is one way to help reduce in-person activity while still making sales. eCommerce allows consumers to get what they need while remaining in the safety of their homes. Also, online payments can reduce processing fees of up to 80%. This is due to a decrease in manually entering credit card information on pin pads. So not only will your customers get what they need, you’ll be providing it in a cost-effective way. If you’re struggling to make ends meet, consider cash advance on credit card processing, cash discount solutions, or lending solutions to stay open or to pay employees.

Digital Marketing

Business owners can utilize digital marketing to inform customers of any new or changing information about their business. For example, restaurants can notify customers of deals, change in hours, curbside pickup, and more. If you are going to update something about your business, it is essential to do so on all your social platforms. Keeping your website, Google, and other listings up to date will provide consistent information across the board. You might also consider adding blogs to your website so you can keep your customers thoroughly informed on news and updates. Another way to utilize digital marketing is through social media. You can use platforms like Facebook, Twitter, and Instagram to post specials and accommodations you’re providing. People are spending more time on their phones and computers due to work changes. Therefore social media is an excellent way to catch their attention.

At Premier Business Advantage, we are here to help. We know what it’s like to be a small business, and we want to be there for small business owners. If you would like more information or want to ask questions, you can reach us online here or (636) 207-9000. Stay safe and be well.

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