Why You Need a Mobile Friendly Website Design

 In Smart Web

Does Your Business Have a Mobile Friendly Website Design?

Smart phone usage is growing while desktop internet usage is declining. According to StatCounter, an internet usage tracking company, mobile and tablet internet usage exceeded desktop usage for the first time in October of 2016. More and more traffic to your site is coming from mobile devices, and the trend will only continue.

In a blog post from May 2015, Google announced that “more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.” Aditonally, sales of desktop computers are flat or falling while smart phone sales continue to grow, year over year.

Web analytics measures something called the ‘bounce rate’. Simply put, the bounce rate is the percentage of visitors who leave after viewing a single page. They show up at a website and immediately bounce.

If you don’t have a mobile friendly website design, many of the mobile visitors to your site will bounce. This article about mobile bounce rates explains how you can tell if your website is mobile-friendly:

  • How quickly does your page load?
  • Can you read the text?
  • Is it easy to navigate?

Mobile Friendly Website Design

Responsive design is an approach to building websites so that they respond intelligently to the browser and device being used. The code used to present the page adapts to the browser displaying it. On mobile devices, where screen space is tight, the layout is usually a single column and the site navigation is often collapsed into a “Hamburger” menu. On tablets and desktop computer, the layout adapts to fill the space.

Premier Business Advantage specializes in mobile friendly website design. All of our sites are mobile-friendly and responsive. Contact us today and make sure your site is ready for the mobile web.

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