Why Do I Need A Responsive Website Design?

 In Digital Marketing, Smart Web

Why a Responsive Website Design is Important

The number of people accessing the internet using smartphones and tablets is growing every year. People are using their devices to check email, engage social media, and surf the net. Moreover, mobile devices are changing how people use the internet. Today’s internet users are seeking quick answers to searches that have become known as “micro-moments”. Because of these changes, it is extremely important to have a responsive website design.

There are several options for mobile friendliness. The first is a mobile redirect, which sends users to a different URL and a website specifically designed for mobile devices. The second is the having an adaptive website, which keeps users on the URL but services different code based on the device used. Finally, a responsive website design keeps the user on the page URL and serves the same code on all devices, but adjusts the content appearance based on the device. In most instances, the responsive website design is the best option for businesses.

Reasons for Responsive Website Design

  1. Lower Costs – Other options require maintaining a separate website and/or developing separate code. A responsive design serves the same code to all users, providing the same content and functionality.
  2. Lower Bounce Rates – Not having a mobile-friendly website is frustrating to device-users. Moreover, it shows a lack of concern for visitors. Websites designed solely for desktops are difficult to read and engage with on smartphones.
  3. No Duplicate Content – The big drawback of redistricting visitors to a mobile website is that search engines will penalize duplicate content. A responsive design resolves this issue.
  4. Google Recommends It – Google drives much of what people do when it comes to design and SEO. Responsive website design is what they recommend, and there is really no good reason not to make them happy.

What haven’t we covered yet that is important to you? If you would like to talk about why a responsive website design is important, or need more information, please contact us.

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