3 Reasons Why Up to Date Online Business Listings Are Important

 In Core Local®, Digital Marketing

Out Dated Online Business Listings Can be More Harmful Than You Think

When a potential customer first learns about your business, chances are good they’ll do so using the Internet. If a potential customer finds your business online and decides to visit your store only to find it closed or not at the address listed, they will likely find somewhere else to go. Your online business listings are one way to make a positive first impression on potential customers. It’s just as important to have the correct business hours posted online as it is on the sign in your store window.

The following are three reasons why up to date online business listings are important and why you should make it a top priority to ensure that information continues to stay up to date.

Customers can easily locate your business: If you’ve expanded your business to include more locations, you want to make sure customers know where to find you. Information across online service directories, maps, and apps is often inconsistent. That is frustrating to customers and can translate to lost sales.

Make it easy for customers to get in touch with you: Without an up-to-date phone number, email address, and link to company website, customers can’t contact you.

Let people know when you’re open: Google Maps and Yelp for example list business hours, and this feature is very helpful to many potential customers. However, if listings are different across various platforms, customers might decide to take their business elsewhere. While it might seem like a small inconsistency, many customers take this a sign of poor service. There is nothing more frustrating to a potential customer than to arrive ready to do business only to find out they received inaccurate information.

Ensuring that all of your online business listings are up to date can seem like a daunting task. Contact us at Premier Business Advantage to let us help you manage your online business listings across 60+ local listing partners, including Google, Apple Maps, Bing, Facebook, Yahoo and Yelp.

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