Why Accurate Online Business Listings Are Important

 In Core Local®, Digital Marketing

Inaccurate Online Business Listings May Be Costing You More Than You Think

Are your online business listings accurate? In a world of constantly changing information, they may not be. Due to a variety of reasons, a business may find it difficult to keep on top of all the information.

Take a moment to imagine yourself as a customer. You have researched your business needs and decided where to go and what to purchase. When you get there, you realize that business can’t meet your needs. Maybe you even got lost on the way, because you had the wrong address.

You’re probably frustrated and have no desire to do business with them in the future. This may even cause you to write a negative review online.

With accurate online business listings, this scenario could be avoided. Here are our top 4 reasons for making sure your listing is accurate:

  1. First impressions are important. According to one study, 73% of consumers lose trust in a business with inaccurate listings. With many business competitors in the market, a dissatisfied customer can easily move to another business to fulfill their needs. Making sure your listings are updated and reflect your actual services will foster that positive first impression to keep customers coming back.
  2. Google maps get you where you’re going. Many customers use a smartphone GPS to get where they are going, especially if they’ve never been to your business before. Accurate addresses and pictures of your building will guarantee customers get to the right place.
  3. Keywords are…key. Perhaps your services have changed – you’ve added something new and exciting or changed your scope of business. Maybe you’ve changed locations as well. Keeping your services up-to-date and utilizing SEO will increase traffic to your site via online business listings. Remember, first impressions are important, meaning accurate keywords are important too!
  4. Customer reviews guide other customers. Places like Yelp allow customers to write reviews of your business. Sometimes, this is a double-edged sword, as disgruntled customers are often happy to post negative comments concerning your business. Monitoring your business through websites like Yelp allows you to keep track of what is and is not working, including the accurateness of your business listings. Use it to your advantage.

Premier Business Advantage is here to help with your business needs. Contact us today for more information!

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