Put Your Businesses Blog On The Map
Discover Ideas for Your Businesses Blog that People Will Read
Your businesses blog only has value if people read it. While the ultimate goal is to grow sales, inbound marketing is more passive than traditional advertising. It requires building an audience, creating relationships, and becoming the obvious choice for when the person is ready to buy. Each time a visitor comes to your website to read your blog, the probability of converting that person into a sale will increase. Therefore, if you don’t create content that your target customer will read, they will leave your site and are likely not to return.
Blogging has many advantages for your business. Search engines love new content. Therefore, the more you post, the more the search engines will send spiders to index your website. Also, the overall size of the website helps to determine your domain authority, which is a factor used for ranking individual pages within search results. Regardless, it is the overall value that your blog posts bring to visitors which is omnipotent. When useful or entertaining content becomes popular, it receives more engagement, keeps visitors on your site longer, and it will attract links. All these signals inform search engines that the blog post is reliable and trustworthy, increasing its placement in search results, and increasing your exposure and traffic.
All that said, the key is publishing material that people will want to read. It is important to write for every stage of the consumer life-cycle: target, prospect, lead, customer, past customer, and super-fan. Do you know what your customers are looking for in terms of blogs? Most business owners don’t, and they certainly don’t have the time to do the research required to create an effective blog. That’s where Premier Business Advantage comes in. We will act as a brand storyteller on your behalf so you can focus on what’s more important, growing your business.
What haven’t we covered yet that is important to you? If you would like to talk about your businesses blog , or a related topic, please contact us.