The Ultimate Reasons for Responsive Website Design

 In Digital Marketing, Smart Web

Why Responsive Website Design is a Must Have in 2016

Having a mobile-friendly website is no longer a novelty or luxury; it is a necessity. In recent years, mobile devices have been taking over internet surfing. Smartphones and tablets are becoming the primary method for searches, checking email, and social media interactions. Because mobile internet traffic is increasing exponentially every year, a responsive website design is crucial.

First, the most important factor is the user’s experience engaging with your website. A responsive website design will adjust the look of a website to fit the user’s screen. However, it does this without affecting the content or website function. It simply makes your site more viewable and usable for the specific device. Other mobile-friendly website options serve up different code or redirect users to a different site for mobile devices. Responsive website design ensures visitors see the content they are looking for.

Along this same line of thinking, responsive web design makes your website usable 24 hours a day, 7 days a week. Visitors become frustrated when they arrive on a site and it is not optimized for mobile devices. Therefore, these visitors are likely to move on to another website. In today’s world, responsive website design is needed to show you care about customer service and to present a professional image.

Finally, a responsive website design is necessary for search engine optimization. Mobile device usage has become such a major factor with internet traffic, Google and other search engines will penalize websites that are not mobile-friendly. If you want to make the most out of search engine traffic, it is best to have a website that works on all devices.

What haven’t we covered that is important to you? If you would like to talk about the reasons for responsive website design, or need more information, please contact us.

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