Many consumers search for information online prior to making a visit or purchasing an item from a traditional store. In fact, Google processes over 40,000 searches every second. According to TechCrunch, 79% of U.S. consumers are shopping online either from their phones, tablets, or computers. If the majority of consumers buy products online, then your website should be prepared for their visit. Your site may be the first chance you have at making a good impression on a potential buyer. Here are three ways to know if your website is due for an upgrade.
Not Mobile Friendly
TechCrunch explains that over half (51%) of people have bought something from their mobile phone. In addition, 15% purchase something after clicking through a link shared on social media. If your website is not mobile-friendly you are missing out on 51% of possible consumers and keyword searches. Google requires mobile-friendly websites for keyword searches to be successful on a smartphone. If your website is not mobile-friendly, Google will not provide your business after a related search on a smartphone. This is important to consider because more searches are done on a smartphone than on a desktop computer. As a result, more than half of all web traffic comes from smartphones and tablets.
If your website is not up to date with new design trends, your visitors are likely to forget about it. Nearly 75% of users online make judgments about business credibility based on their website. If your website is lacking in comparison to other newly designed sites, then customers will move on to a newer site. According to Standford, first impressions are design-related and if you want a long-lasting impression, your website needs to be up to new design standards. Positive first impressions resonate well with customers and can lead to high satisfaction.
Not only is it bad if you’re not on par with newly designed websites, but your products and services are outdated. If you have recently upgraded your products and services and it is not listed online, customers are more likely to turn to a competitor. If your content is out-of-date, it is time to have your website redesigned. A site redesign can give you the opportunity to address new products and services, but also establish communication with your customers.
If you are finding that your website meets these criteria, Premier Business Advantage can help. At Premier Business Advantage our goal is to make sure you are providing your customers top of the line experiences, and that can all start with a website redesign. All of our sites include new and updated designs, tablet and mobile-friendly services, Google analytics, Webmaster submissions, top-notch security, daily backups, and more. For more information on our website services, please visit us online here! Here at Premier, we make sure your website directly reflects your business so you leave a long-lasting impression online!