Why A Responsive Website Design is Important

 In Digital Marketing, Smart Web

Have you ever visited a website that was hard to navigate or wasn’t very well-organized? It’s frustrating, isn’t it? Technology, especially on the internet, is meant to be intuitive. It’s meant to be responsive to a user’s needs, and to fulfill those needs in as few clicks as possible. When a user has to search and search for what they’re looking for on your website, they’re more likely to give up quickly and go to a competitor instead.

As a business, it is your top priority to make your website as accessible as possible. And it doesn’t take a computer genius to do it. Here are a few easy tricks for making a responsive website, and why it’s so important:

  1. Mobile-friendly. According to a report from Pew Research Center, “approximately two-thirds of American adults own a smartphone of some kind.” What does this mean for your website? It means that if you don’t have a responsive website, your site won’t be seen by a huge percentage of the population. Going mobile is easier than ever, and most web design programs include an option for optimizing your design for mobile devices.
  2. Test your own content. Once you’ve designed a website for your business, get on the computer and click around on it as if you were a user interested in a product/service. Try to find contact information, location, or pricing in under three clicks. If you can’t, you might need to tweak your design. Do the same for mobile. This means accessing it on a phone, a tablet, you have available, looking for the same responsiveness that you did before.
  3. Social media. Is your website connected to a Facebook page? Twitter? Maybe Instagram? If it’s not, it should be. Like mobile devices, a majority of people use social media, and this inter-connectivity is how users feel connected to businesses. By allowing them a chance to interact, you gain your users’ trust.
  4. Keep it simple. When adding content to your website, remember that every detail doesn’t have to be available in one big chunk of text. By splitting it up into manageable groups, you limit the risk of overwhelming users, and can encourage them to ask questions through social media or by contacting your business directly. This shows interest in your clients, and allows them a chance to communicate directly with the business they’re researching.

A responsive website design is achievable without having to learn code or make complex changes. What it ultimately comes down to is this: stepping outside your own perspective and seeing the website the way a client would, and tailoring its design to what people want. People want simplicity, and by testing out what works best for your business, you can achieve that responsive, intuitive design. Contact us at Premier Business Advantage to see what digital marketing solutions we can offer your business and website.

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