Why A Responsive Website Design Leads To A Better Visitor Experience

 In Digital Marketing, Smart Web

Responsive Website Design: What It Is And Why Your Business Needs It

Responsive website design is all the rage now, but what is it?  To website designers, it means a website with flexible layouts, grids, images and CSS media. To business owners, it means a company website that looks great on a smartphone, tablet, laptop or desktop.  A site that is easy to read and navigate on any device leads to a better, more engaged visitor experience.

So why does a responsive website design actually lead to a better user experience? Two reasons:

  1. If designed correctly, a responsive site loads faster than a static html site. This is a good thing since Google suggests that a site should load within two seconds. Any longer and people start to become impatient, ready to click to another, faster-loading site, which very well could be your competitor’s website.  In short, web users like their websites to load fast.  Well-designed responsive sites do just that.
  2. This is the era of the mobile web. More and more people are accessing the internet via a mobile device.  In fact, 80% of internet users now reach the web via a smartphone.  Forty-seven percent use a tablet.  On these devices, a non-responsive site spills off the page and has tiny text.  Users must “pinch and scroll” to navigate.  None of this makes for a positive user experience.  It becomes very tempting to just abandon the site for one that is good-looking, easy to read and simple to navigate.

If it is time to upgrade your website or get an entirely new one designed for today’s mobile internet, then please contact us.  Let us show you what we can do for you.

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