4 Reasons Why You Need A Responsive Website Today

 In Digital Marketing, Smart Web

A responsive website is one of the most vital tools today in terms of connecting with potential customers. As smartphone usage continues to soar, more and more consumers will rely upon their phones for purchase decisions.

If your content does not adjust to consumers’ screen sizes, they will likely leave your website and move on to your competitor. In fact, consumers are 5 times more likely to abandon a website that is not mobile-friendly.

One quick way to avoid this result is to implement a responsive website that automatically adjusts to any screen size across desktops, tablets, and smartphones. Below are 4 more reasons why your business would benefit from a responsive website:

  1. Reduce your website expenses. Historically, businesses created 2 website versions, mobile-friendly and desktop, to ensure a smooth experience across devices. Mobile-friendly websites typically feature bugs like contact forms that do not load properly on specific operating systems. Diagnosing these issues and addressing them can really drain a budget. However, with one responsive website, you can allocate headcount and budget to other priorities.
  2. Improve your SEO value. A responsive website keeps consumers on your website longer because the content is easy-to-read. Google factors the amount of time consumers spend on websites into their algorithm, and longer times help boost rankings. Additionally, Google recommends responsive website design, which means that the company considers this format more favorable.
  3. Please your visitors. In a recent study, 53% of mobile users abandon pages that do not load within 3 seconds. A responsive website allows elements like pictures to load more quickly on any device, which helps you elevate the user experience. Plus, Google also factors in this attribute when your website is indexed.
  4. Stay ahead of the competition. Technology transforms quickly (think about how often smartphones change their screen sizes), which means that your business must adapt in order to capture new customers. Since a responsive website automatically adjusts to any screen size, your website will proactively remain relevant and eye-appealing to visitors.

As a business, you only have one chance to make the right first impression. A responsive website ensures that your information is presented in the most professional light.

Ready to upgrade? Let Premier Business Advantage position your business for success. Contact us today.

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