Retailers Can No Longer Afford to Ignore Mobile Devices

 In Digital Marketing, Smart Web

The Holiday shopping season of 2013 marks the elevation of a recent shopping trend from notable to undeniable. Mobile e-commerce sales (including smart phones and tablets) are projected to have risen as much as 17% over the course of this past year. Retailers cannot deny that today’s consumers are, more and more frequently, researching, comparing, and buying products from their mobile devices.

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Smartphones & Tablets have become an everyday necessity for the typical adult in the United States. Recent market trends show that now, more than ever, customers are using their mobile devices for much more than connecting with others, reading emails, or surfing the internet; they are using their smartphones and mobile devices to research stores and shop online.

This Holiday season alone, the market has seen intense consumer behavior changes related to mobile device shopping & purchasing. For the year 2013, mobile shopping is expected to increase 17% over last year. More trends can be derived the further data is analyzed. According to Google Trends, on Thanksgiving Day, “Cyber Monday” was the third top trending search on Google. This proves that even on the eve of the largest shopping day of the year, consumers are turning to their smartphones and tablets, shopping for online deals over the brick-and-mortor, in-store deals.

This year, 76% of all smartphone owners are expected to use their mobile devices to research and shop for gifts

Cyber Monday did not disappoint as it was the biggest day for e-commerce & online sales this year. IBM reported, that sales on Cyber Monday were nearly 32% higher than they were on Black Friday, an increase close to 21%.

All of the statistics and trends point to the same fact: mobile devices are not only a means to which people research before they buy, they are devices used to complete the entire sales cycle from beginning to end for a large percentage of consumers. Retailers, restaurants, and other businesses can no longer afford to ignore mobile devices; having a website that is optimized for smartphones and tablets is now a necessity. Those businesses who do not keep up with this surge of online e-commerce activity will find themselves losing out on a great number of potential customers.

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