Social Media Benefiting Small Businesses

 In Digital Marketing, Social Media

If you are a new small business or one that is updating their presence online, it is time to invest in social media. Social media is not for teens anymore, but rather, a platform where businesses can reach their full potential. According to Hootsuite, there are 3.19 billion active social media users online since January 2018, and the number is expected to increase. There are also more than 3 billion businesses using social media to reach their audiences around the globe.

To succeed, it is now vital to bring your business to social media like Facebook, LinkedIn, Instagram, Twitter, and more. Here are three reasons why social media can benefit your small business.

1. Increase Brand Awareness

New brands are popping up everywhere online, including platforms like Facebook and Instagram. Hootsuite states that 90% of brands use social media to increase their brand awareness. It doesn’t matter what type of business or brand you are, it is essential to create a social media presence. By bringing your business online and advertising it through popular sites, you are increasing awareness. Customers are more likely to find or use your services if they have instant access to your company. By using social media, your business can be at anyone’s fingertips in a matter of seconds.

2. Sales Boost

Social media provides multiple ways for consumers to purchase products. Apps like Instagram allow users to connect their websites in their posts and stories, making it easy for customers. In Instagram stories, consumers can “swipe up” on stories that will automatically bring them to a new page or desired website. From there, they can easily access and purchase products and services instantly, therefore increasing your sales. Other platforms allow similar options so you can further your reach.

3. Keep An Eye Out

Not only with social media benefit your sales, but it can also help your marketing strategies. Social media allows competitors to check in on one another through hashtags or analytics. Knowing your competitor’s success will enable you to go above and beyond them. If consumers are dissatisfied with a product or service, they are likely to express their opinion on social media platforms. This gives your business the chance to offer them something better and switch to your fan base.

Social media plays a crucial part in our society and the economy. It can also be the key to your company’s success. If you are at a standstill with your online presence or need help creating one, Premier Business Advantage can help. At Premier Business Advantage, we offer affordable social media posting services, SEO friendly blogs, website design, and more. Premier offers a direct, streamlined path to your target audience while you can focus on growing your business. If you are interested in social media posting or other digital marketing services, visit us online here or call us at (636) 207-9000 to get started today!

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