How Social Media Posting Can Grow Your Business
Your business is on the social media bandwagon. It has a Facebook page, a Twitter feed, an Instagram account and a Pinterest board. You have followers on each one, but when it comes to social media posting – how do you stay connected with your followers?
In a world overflowing with pins, posts and tweets, keeping followers engaged is a challenge. It is easy for them to become bored and wander off into cyberspace. Here are a few ways to ensure that your followers keep following your business’ social media channels.
Post Engaging, Interesting and Original Content with Photos
People are following your brand because they find it interesting. To keep their interest, post compelling stories or tidbits of information related to your industry. If you are an auto dealer, post about the latest design improvements to the cars you sell. If you own a shoe store, tweet about a marathon runner who won a race wearing the shoes that you carry. And make sure that you add photos. Nothing grabs followers’ attention like a colorful, high-resolution picture.
Respond to People Who Post
When done right, social media is a conversation. When you post information and people respond with a comment, then respond in return. Create a dialogue. You not only gain valuable insights into who your customers and potential customers are. You also show them, and everyone else reading your channels, that you are interested in them and care about their opinions. It shows the human side of your business and creates trust with your brand.
Re-Tweet and Re-Post
People appreciate being heard, particularly by a brand that they like. If someone posts or tweets something funny or insightful on your social media pages, then re-post or re-tweet it. If people see you re-posting and re-tweeting comments, then they will be more likely to post their own, creating even more engagement between your brand and your followers.
Are you ready to take your business to the next level? If so, then contact us. Our experts can increase your social media exposure. Helping you stay connected with your followers across a variety of platforms is what we do.