5 Reasons Your Social Media Strategy Isn’t Working

 In Digital Marketing, Social Media

Your social media accounts are a critical tool for reaching your audience and ensuring that you’re able to connect with your customers. Unfortunately, sometimes, your social media strategy falls flat, and your goals seem impossibly far away. Consider these reasons why your social media strategy might not be working the way you’d hoped.

Reason #1: You Don’t Have Goals

It’s impossible to reach goals if you don’t have them–and if you have only a vague acknowledgement of what you want to accomplish with your social media accounts, you won’t be able to move toward your goals. Instead, try creating solid, measurable goals that are within your ability to obtain.

Reason #2: You Don’t Have a Customer-Centric Strategy

You’re posting information that’s interesting or relevant to you, not information that your customers care about. Worse, you aren’t answering the needs of your customers. If you really want to make the most of your social media strategy, make sure that you have a customer-first perspective. This simple shift can transform the way you interact with customers on social media and the way they view your business.

Reason #3: You Aren’t Advertising

Facebook’s algorithm prioritizes information from friends and family, which means that many of your customers simply aren’t seeing your content unless you post it as an advertisement. Take advantage of social media ads to increase your reach and make your posts more visible.

Reason #4: You Don’t Have Continuity Across Your Channels

Every time your customers interact with your business, they want to have the same experience: a high-quality connection that will allow them to better understand your brand. Make sure that you’ve shaped a social media strategy that includes your brand’s personality, from the voice you use to post to the way you answer customers.

Reason #5: Customers Aren’t Invited to Participate

Social media is intended to be an interaction between you and your customers. Look for ways to collect their input! This might include asking questions or simply encouraging communication across your channels. The more input you get from your customers, the better you can use that data to shape your future marketing efforts.

If you’re struggling to get your social media strategy off the ground, contact us. We’ll work with you to ensure that you’re able to improve your social media posts and create more effective connections with your customers.

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