The True Facts About Blogs
Most businesses that have a traditional storefront also have an online platform to share their products and services with online users. There are also some businesses that solely use their online platforms to reach their customers, without having an actual location. Regardless, any and all successful businesses have a strong online presence. This allows them to broaden their reach either through a website, social media, a blog, or all three. Blogging may seem lesser in comparison to websites and social media, but blogs are actually vital to a business’s success. It provides potential customers assurance in what your company can provide.
Source HubSpot states the companies with active blogs have 97% more inbound links than websites without. Active company blogs also generate 67% more leads than those without. Company blogs allow businesses to build a relationship with their customers which in turn, increases reputability. If you are producing on-trend and insightful articles for your industry, visitors will be more likely to take an interest in what your company has to offer. Customers will feel more comfortable working with a business that is updated and has a strong online presence.
A company blog can provide online shoppers the confidence they need to purchase your product. If you have already done the industry research for the consumer, they will be more likely to choose you over competitors. It will show customers you care about your business and meeting their needs.
If your business does not have a presence online, Premier Business Advantage can help. We specialize in affordable, professional, online services to help your business grow. We specialize in creating original blogs relative to your industry and posting them directly to your website. This allows you to focus on building your business, while we create your content. Our blogging can help increase SEO, web traffic, and conversions to your business. If you are interested in online marketing services including blogging, websites, and social media visit us here for a personalized plan to help your business grow!