Smartphones encourage more interaction. Most of us carry around a phone 24/7. You can text people, call people, and publish posts on social media. The more interaction your site encourages, the better. But each time your users have to touch or adjust the screen to make your site comprehensible, that’s not an interaction. That’s a chore. These are considered website failures.
Find someone in your office with the smallest screen size and go through your mobile site on their phone. Make a note every time you have to make an adjustment or accidentally navigate somewhere you didn’t mean to go. Look for these five adjustments in particular:
1. Zooming in
Responsive design should mitigate the need for a lot of adjustment. But if your text is too small, readers won’t enjoy the experience. They’re likely to scroll past the words and miss out on what you have to offer. Even worse, they might go back to the search results and find another source with bigger text.
2. Scrolling to the side
Responsive design should also take care of side-scrolling. While you and your customers’ relationship will probably survive not having the entirety of an image in the frame, having to search for the ‘submit’ button makes users step back from a subscription.
3. Exiting a pop-up
Nobody likes pop-ups. They’re one thing on laptops and bigger screens because they’re momentary annoyances. But pop-ups on smartphones have a bad habit of being too big for the screen size or not having immediately responsive exit buttons.
4. Going back
If your mobile users have to go back because they hit the wrong button, they’re going to be annoyed. It might not be your fault. It might just be a user error. But that doesn’t change their likelihood to disengage from the experience. Write down each time you reached a spot where even you wanted to turn around to reduce the risk of negative experiences.
5. Typing in information
Smartphones have done their best to get around the constraints of small keypads. But they did this through shorthand and through spell checkers. Those tools don’t work on email addresses, passwords, or credit card numbers. So make sure users never have to type in information more than once.
Do you spot any of these website failures on your business website? If so, contact us at Premier Business Advantage. We can help get rid of them.