A successful website does four things:
- it gets people to the website
- it gets people to return to the website
- it gets people to stick around after more than a few seconds
- it gets people to perform the action you want them to take
Your websites home page needs to wear a lot of hats. Rather than build it around one focus, it should be designed to serve different audiences from different origins. To do this, it must be built with purpose to maximize visitor experience and keep them coming back time and again. You want to tell a story, but not yours. Your visitors need to see themselves in this story—their challenges, problems, and issues they don’t know how to solve. Once you show them you get it, you then need to guide them into doing what you want them to do.
If you want to optimize the conversion rate of your websites home page, you might want to take these things into consideration:
- Use a strong headline. You want to show your visitors from the start that you understand the challenges they face and you have an answer.
- Set up a Call-To-Action (CTA) that compels your visitors to dig deeper into your website. It can guide them through the next steps they need to take and lead them to what you really want from them.
- Supporting images are a must have in this visual age. One well-crafted image or video gives an immediate sense of who you are and what you’re about.
- Explain the benefits of your products/services. Use simple terms to show the client the value of your product. Complete the story by sharing what someone gains by your service or expertise.
- Testimonials. Someone out there is your biggest fan. Reviews help sell your product, whatever that may be. Social proof is a powerful indicator of trust for your website. Include a few of the best quotes and make them easy to find.
- Easy navigation. There’s nothing worse than a cluttered navigation menu on a slow loading page. Keep it as simple as you can and include a search box if possible. Nesting is a great way to make sure everything is accessible without bogging the menu down.
- Maximize your blogs visibility. If you have a blog, share a post on your front page. You can choose to have them pop up as they post, or highlight one specific post that invites your visitor to check out more. Consider that fresh content is going to be more appealing than seeing the same thing over and over again.
- Encourage the client to provide contact information. Offer extra downloadable content like an ebook, whitepaper, or guide to encourage newsletter and email sign up.
- Key features. Set up a feature section that clearly shows off all the special things you provide.
- List of resources. You don’t have to have this on your front page, but showing other places they can go to gather more information is always a bonus.
- List your awards and recognition. Be proud of every award you receive, even if its from your best friend’s mom singing praises.
If you build your websites home page keeping these things in mind, with a little patience, you’ll see the numbers come rolling in.
We understand not everyone is web design savvy. Instead of worrying about what your websites home page says about you, let a professional from Premier Business Advantage handle it for you. Contact us today to build your own affordable and appealing website. Let us help you convert those visitors into regulars.