What Does My Website Need?

 In Digital Marketing, Smart Web

What Does My Website Need?

In order for your website to be successful, it needs a few things. One of the most important things it needs is a call to action. A call to action is a short text on your web page that instructs the customer to carry out some type of action. Some typical actions include buying, registering, logging in, chatting with support, or calling a number. Studies have shown that most people love being told what to do. In other words, if they arrive at your website and don’t know what they are supposed to do to contact you or make a purchase, they’ll leave without taking any action at all. Having a good call to action is crucial to your online success. It’s so crucial that businesses split-test multiple calls to action to know what works best for them.

How to Use a Call to Action

You can have more than one call to action on every page, but keep in mind not to confuse visitors with multiple distracting calls to action. Your call to action works best when it’s preceded by informative content that persuades the visitor to perform the act in the call to action. Your visitor needs to know why they should email you. What’s in it for them. If you want them to place an order, make sure to have an irresistible sales copy in place before putting the call to action. They need to be in the mood to place an order prior to seeing your call to action.

Effective Call-to-Action Wording

How you word your call to action affects your conversion rate. Some tips include:

  • Use active verbs that encourage people to take action
  • Introduce a sense of urgency by urging them to perform the action now instead of later. Some tricks include using a time-limited hot deal, or a scarcity of available spots together with your call to action.
  • Keep it short and to the point. If your call to action is longer than five or six words, you need to rethink it again.

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